The Relevance Of A Virtual Job Fair Today
♫ Monday, March 14th, 2011With the widespread use of the Internet for job searches, recruiters and hiring managers have a larger pool of accessible job candidates. The consequent information overload is inevitable. A typical search within a job board gives a recruiter thousands of choices and not enough time in the day to review all of them. A virtual job fair serves as a levee to arrest the information deluge, capture a relevant, interested and manageable part of the database, invite them to a job fair, and fish for the best candidates. From the candidates’ perspective, they enjoy the ability to fish for the best opportunities. By creating manageable capsules of time, (web) space, and information, a virtual job fair creates a sheltered environment without the noise and clutter of the Internet for a recruiter or hiring manager to directly connect with a potential job candidate.
The other reason that a virtual job fair has become relevant is that hiring companies are trying their best to make their brand stand out amongst their competitors to attract the best talent that is out there. Many organizations are able to receive résumés of interested job candidates at their own career websites. Some even have a .jobs domain name to go with their overall web presence. With such elements they are trying to create an exclusive corner for their hiring needs and thus build some branding. To create an element of brand-loyalty even before they have become an employee of the company, many organizations prefer to have their own online event to invite and engage candidates who have expressed interest in working for that specific organization. The virtual job fair is an ideal way to maintain a pipeline of future employees that care about an organization’s brand
A virtual job fair with a defined time-frame is successful for the following few reasons. It is not reasonable to expect hiring managers to be online ‘staffing’ virtual booths for more than a few hours. Hiring processes have a life-cycle, and matters have to move beyond the initial screening that the virtual job fair painlessly allows. When a virtual job fair is closed, it is best to open pre-registration and pre-announce the next virtual job fair. A pre-announced calendar of job fairs helps sustain the momentum of the first fair. It gives job candidates something to look forward to. It gives recruiters a breather. Most of all, it helps the job fair organizer build a brand for the job fair. Based on our experience, if you deliver virtual job fairs in brief spells of time, and also use it in conjunction with face-to-face job fairs, you will experience measurable success. One must remember that the Internet works best when used as a tool to enhance human interaction.
